With each edition, Intermoda consolidates its position as the epicenter of fashion in Mexico, and in its 40th anniversary, the international fair not only met expectations, but far exceeded them, marking MVLUCKY 's second participation in one of the most outstanding events of the year.

Guadalajara, Mexico, was decked out to host this celebration that has represented, for four decades, the best opportunity for networking in the country. Intermoda is not just a fashion fair; it is a unique experience that brings together the main players in the industry twice a year, generating significant connections and relationships that transcend Latin American borders.

At the heart of the fair, the catwalks dazzled with collections by renowned designers such as Benito Santos and Josefina By Vero Solis , as well as the exceptional work of Ricardo Encinas , NYFF winner and filmmaker under his brand TORO . The creations presented not only reflected the evolution of fashion, but also the diversity of talent that drives the industry.

Taking centre stage, we excitedly unveiled the latest addition to our catalogue: the avant-garde handbag collection called Petit Glam Bag . Since its debut, this exquisite accessory became the most coveted piece by fashion connoisseurs. Its modern, timeless look and fine vegan leather finishes, embellished with exquisite studs and chains, elevated its status to iconic. Not only that, but its versatility manifested itself in three different ways, thanks to ingenious detachable straps. This true phenomenon did not go unnoticed. The beige, navy and black tones that dressed it unleashed a real fever among the spectators, eclipsing everything in its path.

The event is not only about exhibitions, but also about knowledge acquisition. Conferences and seminars were an integral part of the Intermoda 2024 experience, giving attendees the opportunity to learn from the best. This year, we were proud to have Lucy Lara , a leading figure with over 25 years of international experience in the publishing industry, having made her mark on renowned magazines such as Elle and Glamour.

Between the catwalks and the stands, we had the pleasure of meeting prominent personalities in the world of fashion, including models, photographers and PRs. It is a real honour to have shared this space with talents such as Anna Fusoni, Laura eRRe, Oscar Naveja, Sergio Loresa, Allan Cb , to name a few. Their presence consolidates Intermoda as a focal point where the best exponents and professionals of fashion converge. More than just a display of clothes, the fair becomes a meeting of creative minds that inspire day after day.

MVLUCKY , we are grateful to be part of this edition of Intermoda, full of energy and creativity. The experience as a brand has been invaluable thanks to outstanding designers, passionate about fashion and visitors. We appreciate the support and acceptance of our brand.

We hope to continue being part of future editions. Thank you for your continued support of the fashion world!