MOMAD: The fair of great fashion opportunities

The MOMAD fair is one of the most important fashion trade events in Europe. The event is organised by IFEMA MADRID and has become a meeting point for established and emerging brands to coexist in a space full of innovation, development and business opportunities.

The event is held twice a year to give companies the opportunity to present their spring-summer and autumn-winter seasons, thus being the ideal space for brands to develop their best proposals. The fair concentrates international brands in a "BUSINESS TO BUSINESS" space and is the perfect place to develop great networking opportunities, brand presence, contact with international press and media, public relations, marketing, among others.

• It is an essential business tool for national and international marketing in Spain and Europe.
• Trends and innovation
• Meeting space for professionals in the industry
• Opportunity to present the spring-summer, autumn-winter collections
• Networking

MVLUCKY CONQUERING HEARTS GLOBALLY

The brand took advantage of the MOMAD celebration to showcase its best collections of the moment in Europe, as well as to present exclusive models that were not yet on sale in Mexico, because it was the perfect excuse to generate communication about the brand's recent expansion on a global level.

The MOMAD fair was the opportunity for MVLUCKY to use a communication channel as if it were a giant megaphone and announce that the brand would be setting foot in important cities on a global level, such as Paris, France, and New York, USA, where sales displays were opened in the store "FLYING SOLO", as well as the opening of sales in Madrid, Spain, in the store "Coshowroom", and also the long-awaited opening of sales on the ground.